Indie Feature: Avid Bookshop

If you want to know the secret to running a successful independent bookstore in the year 2012, just ask owner Janet Geddis, owner of Avid Bookshop in Athens, GA, to tell you everything she did before she opened Avid a year ago and everything she’s done since. The very top of the list is her simple approachability. Seriously, pull up an chair; you’re talking to an old friend in Janet. Then there’s the fact that she spent a good four years planning and doing her research before opening her doors. She attended bookseller’s school, and then interned at a number of bookstores, including our local Eagle Eye Books and Bound to Be Read.

But before she did any of that, she got the community involved.

Inspired by owner Janet Geddis’ life-long love of both adult and children’s literature, mid-grade and adult books are shelved together.

First, she turned her home into a mini bookstore, selling her own collection to raise money for a shop website.

“We even had different rooms marked off for different sections. It was super nerdy, but really cool to see how many people turned out.”

Then she got on board the local Athens Time Bank. Have y’all heard about this awesome initiative? The way it works is people exchange services for other services. For free. Everyone’s time is equal and so a child weeding your garden for an hour is equivalent to a neighbor helping to retile your bathroom.

The hot air balloon reading nook was made and donated by a local artist.

A healthy number of shelf talkers add that personal touch to an indie bookstore, letting browsers know which books sellers have read an enjoyed. We approve.

While I was there, a group of school children stopped by on a class outing to learn about working at a bookstore. Janet obliged with a story time and talk that answered many of my own questions.

Janet had had her eye on the little brick building at 492 Prince Ave from the very beginning. At the time, a salon occupied the space, but in 2011 the owner of the salon moved. Janet seized her opportunity. But with the dream building came the issue of getting rid of sinks and turning the shop into her dream bookstore. That’s when the organizer of the Athen’s Time Bank stepped in, mobilizing people in the community to donate their time to repainting the store, gutting out the sinks and helping in anyway that was needed.

The folks at Avid celebrated their one-year anniversary this month. While some naysayers might say it’s too early to tell what the future of indie bookstores will be, I feel like I’ve visited enough bookstores (successful and struggling) to tell that Avid has tapped into a winning formula. Make it a community effort and the community will support you.

  1. barkingplanet said:

    Avid sounds like a wonderful place, a contemporary version of a classic traditional bookstore. Perhaps you could submit this article to or get alink with the Independent Bookstores of America?
    Barking Planet Productions

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: