Book Love and the best way to occupy wall street.

“It’s not that screens are bad and books are good, but what books do depends on the totality of what they are… above all the way they invite a child to withdraw from this world into a world alongside ours in an activity at once mentally strenuous and physically still.”

Adam Gopnik

From Book Love: A Celebration of Writers, Readers, and The Printed & Bound Book, edited by James Charlton and Bill Henderson

On that note, I was wondering, will you be “withdrawing from this world into a world alongside ours” this Thanksgiving?

Having traditionally spent Thanksgiving holed up in a cabin in the mountains with family, for the first time Luke and I will be on our own, celebrating with a handful of friends. And then I’m working on Black Friday and Saturday. Tell me: if you are a daring Black Friday shopper, will you be shopping the sales at local, independently-owned stores this year? And if not, would you consider it?

Here’s why:

When you shop at an independently owned business, your entire community benefits:

The Economy

  • Spend $100 at a local and $68 of that stays in your community. Spend the same $100 at a national chain, and your community only sees $43.
  • Local businesses create higher-paying jobs for our neighbors.
  • More of your taxes are reinvested in your community–where they belong.

The Environment

  • Buying local means less packaging, less transportation, and a smaller carbon footprint.
  • Shopping in a local business district means less infrastructure, less maintenance, and more money to beautify your community.

The Community

  • Local retailers are your friends and neighbors—support them and they’ll support you.
  • Local businesses donate to charities at more than twice the rate of national chains.
  • More independents means more choice, more diversity, and a truly unique community.
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